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How Much Do Yelp Ads Cost? From $150 a Month, About $2 to $25 a Click

By Sharrk Team · October 16, 2026

Yelp Ads start at $150 a month, and agency guides put home-service clicks at roughly $2 to $25 each, depending on your trade and city. Sharrk makes that spend count: it answers every call your Yelp ad sends, 24/7, and follows up every lead it receives in under 30 seconds.

Yelp does not publish a set price per click. It runs an auction, so what you pay changes with competition in your category and area. Below is what Yelp itself says, what third-party guides report, and how to work out your own cost per lead before you set a budget.

How much do Yelp Ads cost per month?

Yelp's own pricing page lists these self-serve options (checked October 16, 2026):

Yelp marks all three paid options "Cancel anytime" and notes that minimum budgets are subject to change. In its advertiser guide, Yelp says there are no term contracts and that you set a monthly maximum budget you'll never go over, even if daily spend moves around.

How much does a Yelp ad click cost?

Yelp says the price per click is "determined dynamically through an automated auction" and depends on competition from similar businesses, available ad space and consumer interest. It also says you "always pay the least amount needed to win the click."

Because Yelp publishes no average, every dollar figure you'll find comes from agencies. Treat these as estimates, not quotes:

Yelp's own investor reports show the direction of prices. Average CPC across Yelp's ad products rose 14% year over year in Q3 2025, then grew 1% year over year in Q2 2026, while ad clicks fell 5% in that quarter.

What counts as a click on Yelp Ads?

Yelp defines ad clicks in its shareholder letter as interactions with its pay-for-performance ad products, including clicks on ads on Yelp's site and app, clicks on syndicated ads on other platforms, and Request-a-Quote submissions. So a quote request that comes through your ad is part of what you pay for.

That matters for contractors. A click can be someone browsing photos, or it can be a homeowner asking for a quote on a water heater today. You pay either way, so the money is made or lost on what happens after the click.

What does a Yelp lead cost?

Yelp doesn't sell leads at a fixed price the way some marketplaces do. Your cost per lead is your spend divided by the leads you actually get. Here's the math to run on your own account:

1. Monthly spend: for example, $600.
2. Average CPC from your Yelp dashboard: for example, $10, which buys about 60 clicks.
3. Click-to-lead rate: the share of clicks that call, message or request a quote. If 1 in 6 do, that's 10 leads.
4. Cost per lead: $600 ÷ 10 = $60.
5. Lead-to-job rate: if you book 3 of those 10, your cost per booked job is $200.

These are example numbers, not benchmarks. The two numbers you control are steps 3 and 5, and both depend on how fast you answer. A homeowner asking for a quote is ready to talk now, so the first reply has the edge. The 90-second rule explains why response time drives booking rates.

Is a Yelp Request a Quote free?

Yes, on your free Business Page. Yelp's pricing page lists customer quote requests as a free Business Page feature. When a quote request comes through your paid ad, Yelp counts it as an ad click, so it's billed as part of your ad spend.

How does Yelp compare with other lead sources?

Every paid source charges differently: Yelp bills per click, while others bill per lead or per job. If you're comparing budgets, see our breakdowns of Angi lead costs, Thumbtack lead costs and Google Local Services Ads costs. In every case, the business that answers first wins more of the jobs it paid for.

How do you get more booked jobs from the same Yelp budget?

• Answer every call, every time. Customers search and call at night and on weekends too. A missed call is a click you paid for with nothing to show.
• Reply to every lead in seconds, not hours. Speed is the cheapest way to lower your cost per job.
• Follow up more than once. A call, then a text, then a reminder keeps you in front of a homeowner who is still deciding.
• Track leads in one place. Put every lead in a pipeline so you can see which ones booked and what each source really costs.
• Watch your CPC monthly. Yelp's prices move with demand, so compare your dashboard CPC with your booked jobs every month.

How Mako sets this up for you

Mako is the AI assistant inside Sharrk that builds your agents, follow-ups and campaigns from plain English. Tell Mako "answer my calls, qualify the job, book estimates on my calendar, and text anyone who doesn't book," and it drafts the voice agent and the follow-up Strike for you. Mako asks before applying any change, so you stay in control of every step.

How Sharrk handles this

Sharrk answers every call 24/7 with an AI voice agent, so the calls your Yelp ad sends to the number Sharrk answers get picked up, qualified and booked, with live transfer to a person when you want it. Leads from your web forms and webhooks come in automatically, and Sharrk replies to each new lead in under 30 seconds by call or text. Appointments book onto Sharrk's calendar, Calendly or Cal.com, or into ServiceTitan. Strikes follow up by call, text and email within 8am–8pm quiet hours, and every lead lands in the built-in CRM pipeline so you can see what your ad spend booked.

Sharrk Free is $0 with 2,500 credits to build and test agents with Mako, no card needed. Sharrk Core is $99 a month with 47,500 credits (about 316 AI call minutes), one phone number and every feature. No contracts, no setup fees, cancel anytime. Start free or book a demo.

Sources

• Yelp, Local Business Pricing (checked October 16, 2026)
• Yelp Support, How does Yelp's Cost Per Click (CPC) advertising program work? (checked October 16, 2026)
• Yelp Support, How is the cost-per-click for Yelp Ads determined? (checked October 16, 2026)
• Yelp for Business, 5 things to know about advertising on Yelp (checked October 16, 2026)
• Yelp for Business, Getting started with Yelp Ads (checked October 16, 2026)
• Yelp, Q3 2025 Letter to Shareholders (checked October 16, 2026)
• Yelp, Q2 2026 Letter to Shareholders (checked October 16, 2026)
• iCatch Marketing, How Much Do Yelp Ads Cost? (checked October 16, 2026)
• SuperDupr, Is Yelp Advertising Worth It? (checked October 16, 2026)
• WebFX, Yelp Advertising Costs (checked October 16, 2026)

Related on Sharrk: AI answering service · Speed to lead · Contractor automation

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