How Much Do Landscaping Leads Cost? About $10 to $150 Per Lead
By Sharrk Team · October 19, 2026
Landscaping and lawn care leads cost about $10 to $150 per lead in 2026, with Angi, Thumbtack and Networx at the low end and Google search ads at the high end. Sharrk replies to each of those leads in under 30 seconds and follows up until they book, so more of what you pay for turns into jobs.
The price of one lead matters less than how many you book. Below are the current numbers by source, where each one comes from, and simple ways to cut your cost per booked job.
How much do landscaping leads cost by source?
| Source | Typical cost per lead | Where the number comes from |
|---|---|---|
| Networx (Pay Per Lead) | $10 to $100+ | Networx help center, all categories |
| Networx (Exclusive Leads) | $15 to $120+ | Networx help center, all categories |
| Thumbtack | $10 to $100+ | Estimate by Housecall Pro (May 2026), contractor-reported; Thumbtack publishes no price list |
| Angi Leads | $15 to $85 | Estimate by Housecall Pro (Aug 2026), contractor-reported; Angi publishes no price list |
| Meta (Facebook/Instagram) lead ads | $18 to $30 lawn care; $25 to $45 general landscaping | Elev8 Operations estimate, as reported by Web Tonic (Oct 2026) |
| Google Local Services Ads | About $53 for lawn care | Coalmarch 2026 Marketing Benchmark Report, as reported by Enrich Labs |
| Google search ads | About $85 to $154 | Evergrow Marketing ($85.48) and LocaliQ ($117.92) via Web Tonic; Coalmarch lawn care ($154) via Enrich Labs |
All third-party figures above are estimates or benchmark averages, not price lists. Your price depends on your zip code, the service (mowing, cleanup, design, hardscaping), the season and how many other pros bid on the same job.
Why do lead costs vary so much for landscapers?
A few things move the number:
- Service type. Elev8's estimate puts lawn care and maintenance leads at $18 to $30 on Meta, while full landscape design leads run $60 to $100. A patio or design lead is worth more, so it costs more on every channel.
- Shared or exclusive. Networx lists a higher range for its Exclusive Leads plan ($15 to $120+) than for Pay Per Lead ($10 to $100+). Shared leads go to several pros at once, so speed matters.
- Bids and settings. Google says Local Services Ads lead prices vary by location, job type, lead type and bidding mode, and you set the most you're willing to pay. Thumbtack and Angi also price by your service, area and preferences.
- Season. Spring cleanup and mowing season brings more searches and more competition for the same homeowners.
Do you pay for leads you don't answer?
Often, yes. Marketplaces like Angi charge when the lead is sent to you, not when you reach the customer. Angi's pro help says you're charged for each new lead as soon as it's sent.
Google Local Services Ads charge for valid leads, and Google's help center lists missed calls as chargeable when the call comes in during your business hours and the caller stays on the line for more than 20 seconds. If your crew is on a mower or a skid steer when the phone rings, you can still pay for that call. We cover the details in our Google Local Services Ads cost guide.
That's why answering every call and replying to every form fast is the cheapest way to lower your real lead cost.
How do you lower your cost per booked job?
Cost per lead is what the source charges. Cost per booked job is what you actually pay to win work. Here is the simple math (illustrative numbers):
- You pay $40 per lead and book 1 in 4 leads: $160 per booked job.
- You pay $40 per lead and book 2 in 4 leads: $80 per booked job.
Same lead price, half the cost per job. The steps that move that number:
- Reply in seconds, not hours. Shared leads go to several pros. Call or text the lead right away, day or night.
- Answer every call. A missed call can still cost you on Local Services Ads, and the homeowner may simply call the next landscaper on the list.
- Follow up more than once. Not every homeowner picks up the first time. A planned sequence of calls, texts and emails over several days keeps you in front of them. If Thumbtack is one of your sources, see what Thumbtack leads cost for that marketplace in detail.
- Qualify before you drive out. Ask for the address, property size, service type and timeline on the first call so you only quote jobs you want.
- Track cost per booked job by source. Drop or cap the sources that cost the most per booked job, not just per lead.
- Work your old list. Past customers and old quotes can turn into spring cleanups and maintenance contracts, and you've already paid for those leads.
What does a good first reply to a landscaping lead sound like?
Keep it short and move to a booked visit. An illustrative script:
"Hi, this is [Company] about the lawn care request you sent. I can get you a quote this week. What's the property address, and are you looking for weekly mowing, a one-time cleanup, or something bigger like a patio or new beds? ... Great. I have Tuesday morning or Thursday afternoon for a walk-through. Which works better?"
If they don't answer, leave a short voicemail and send a text with the same two time options.
How does Sharrk handle landscaping leads?
Sharrk is built so you stop paying for leads you never reach. Here is what it does for landscapers:
- Answers every call 24/7. AI voice agents pick up, capture the address and job details, qualify the request, book the visit and live-transfer to you or your office when you want a person on the line.
- Replies to new leads in under 30 seconds. Leads from Angi, Thumbtack, Networx, Jobber, web forms and webhooks (such as Meta lead ads through Zapier or Make) get a fast first touch.
- Follows up with Strikes. Each lead gets an automatic sequence of AI calls, texts, emails and voicemail drops that branches on call results and replies, and stops when the lead replies or asks to stop.
- Books the visit. Use Sharrk's calendar, Calendly or Cal.com.
- Reactivates old lists with Hunts. Reach past customers and old quotes by text, AI call, voicemail drop or Power Dialer, with opt-out handling, quiet hours and DNC checks. You need consent to contact your list.
- Logs everything. Every call has a transcript, recording, captured job details and email or text alerts.
Mako, Sharrk's AI assistant, builds all of this from plain English. Tell Mako "answer my calls, book lawn care estimates on Tuesdays and Thursdays, and follow up with Thumbtack leads for five days," and it shows each change on an Apply card before anything goes live, with Undo if you change your mind.
Sharrk Free is $0 with 2,500 one-time credits to build and test everything with Mako, no card needed. Sharrk Core is $99 a month for going live, with 47,500 credits a month, one number and every feature. If you're comparing this with a live answering service, our landscaping answering service cost guide breaks down those prices. See the AI receptionist for landscaping page, start free or book a demo.
Sources
- Networx: How much do leads cost? (checked October 19, 2026)
- Housecall Pro: What is Thumbtack and how does it work? (checked October 19, 2026)
- Housecall Pro: What is Angi and how does it work? (checked October 19, 2026)
- Angi (HomeAdvisor) Pro Help: How leads work (checked October 19, 2026)
- Google Local Services Help: How leads work (checked October 19, 2026)
- Web Tonic: What landscaping companies should budget for Google Ads (checked October 19, 2026)
- Web Tonic: Landscaping Meta ads statistics (checked October 19, 2026)
- Enrich Labs: Lawn care marketing guide 2026 (checked October 19, 2026)
- LocaliQ: Home services search ads benchmarks (checked October 19, 2026)
Related on Sharrk: AI receptionist for landscaping · AI answering service · Pricing
Frequently asked questions
How much do landscaping leads cost?
Landscaping and lawn care leads cost about $10 to $150 per lead in 2026, depending on the source. Marketplaces like Networx, Thumbtack and Angi run roughly $10 to $100+ by their own pages and contractor-reported estimates, Google Local Services Ads average about $53 for lawn care, and Google search ads average about $85 to $154.
How much do Thumbtack leads cost for lawn care?
Thumbtack does not publish a price list, but Housecall Pro estimates pros pay about $10 to over $100 per lead depending on trade, job size and market. Lower-ticket jobs like mowing tend to sit toward the low end of that range.
How much do Google Local Services Ads cost for lawn care companies?
Lawn care companies averaged about $53 per Local Services Ads lead in the Coalmarch 2026 Marketing Benchmark Report, as reported by Enrich Labs. Google sets prices by location, job type, lead type and your bidding mode, and can charge for missed calls during business hours that last more than 20 seconds.
Are exclusive landscaping leads worth the extra cost?
Exclusive leads can be worth it if you book them at a higher rate, since you're not racing other pros. Networx lists $15 to $120+ for Exclusive Leads versus $10 to $100+ for Pay Per Lead; compare them by cost per booked job, not cost per lead.
How can I lower my cost per landscaping lead?
The fastest way is to book more of the leads you already pay for. Reply within seconds, answer every call, follow up across several days, and track cost per booked job by source; Sharrk does the answering and follow-up automatically.